Vertical 10 Gallon Aquarium Stand
How to build a custom vertical aquarium stand designed for three 10 Gallon tanks. *Now with music. Two of these aquariums will be used for ...
Atlanta works on its sales pitch
His steps in doing so, however, don’t include relying on a catchy slogan, a slick advertising video or gimmicky promotions.
One year after the end of Brand Atlanta, former Mayor Shirley Franklin’s ambitious push to market the city to a regional and national audience, Pate has picked up the mantle with a more focused, studied approach.
To market Atlanta, he’s gone back to the basics: the marketing 101 pyramid.
First, he said, you start with promotional offers (stay one night in Atlanta, get a free Georgia Aquarium visit). That is followed by messaging about the product (Atlanta has more than 500 Zagat-rated restaurants, for instance).
The final piece is a marketing campaign that puts everything together by describing that Atlanta is, say, a great place for the arts, and then combining that with messages about what arts are offered here followed by promotional discounts.
If the process seems time intensive, it is, he said.
Aquarium Stand - News
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